Creative design professional with passion for user-centric design and experience. Highly organized and dependable team player, who thrives in agile environment and is always eager to improve her skills. Confident to accept the challenges in the assigned work.
Experience
Product Designer, Patelco Credit Union; Dublin, CA — 2022 - 2024
- Responsible for all aspects of digital product design, including wireframes, user research, usability studies, and final visual designs. Helped visualize online banking optimization initiatives, contributing directly to Patelco's member-facing digital experience.
- Established the process for creating UX artifacts (user journeys, flows, and maps) for the design team, improving cross-team consistency and version control of design documentation.
- Incorporated accessibility-conscious (WCAG-aligned) considerations into UX deliverables to support Patelco's compliance posture as a regulated financial institution.
Product Designer, Patelco Credit Union; Dublin, CA — 2020 - 2021- Handled the full design lifecycle — research, wireframing, usability testing, and final visual
design — for key product initiatives.
design — for key product initiatives.
- Supported online banking optimization work and contributed to early versions of Patelco's UX artifact and journey-mapping process.
- Identified and created a guide to Patelco’s experience design principles.
Product designer, Coldwell Banker; Concord, CA — 2018 - 2019
- Lead designer on the complete agent platform redesign project.
- Developed and implemented a user research plan combining quantitative and qualitative methods.
- Created wireframes and presented design decisions to stakeholders and users to validate direction ahead of build.
- Established a clear information architecture for the product; partnered with a PM to write user stories for upcoming releases.
UI/UX Designer, Roofstock Inc; Oakland, CA — 2016 - 2017
- Improved user experience and delivered visual design solutions to support growth and mobile optimization of Roofstock's real estate investment platform.
- Ran A/B tests on key landing pages and conversion flows, using results to guide design iteration and validate improvements before full rollout.
- Improved user experience and delivered visual design solutions to support growth and mobile optimization of Roofstock's real estate investment platform.
- Ran A/B tests on key landing pages and conversion flows, using results to guide design iteration and validate improvements before full rollout.
- Conducted user research and testing; created wireframes, prototypes, mockups, and final production assets.
- Managed and updated landing page content directly in WordPress, coordinating page builds with design and marketing needs.
- Designed landing pages, digital ads, and print materials that contributed to increased conversion rates and higher traffic.
Visual Designer, Healthline Media; San Francisco, CA — 2011 - 2016
- Provided visual, interactive, and graphic design for web, mobile, and print, working within brand, technical, and budget constraints.
- Published and maintained web content in WordPress, supporting content updates across marketing initiatives from concept to release.
- Hired and led a team of freelancers to scale design output alongside growing business demand.
Skills
Software
Figma, Adobe Creative Suite, Sketch, InVision, Balsamiq, WordPress (CMS content management), Keynote, HTML/CSS basics
Areas of Expertise
Product Design, UI/UX Design, Interaction Design, Visual Design, Accessibility-Aware Design (WCAG), Wireframing, Prototyping, Concept Development, User Research, Usability Testing, A/B Testing, Research & Analysis, Planning & Coordination, Branding Strategy, Cross-Functional Collaboration
Education and Achievements
AA in Graphic Arts, 2008 - 2011
Ohlone College - Fremont, CA
Guy and Louise Condrott Scholarship, 2010 - 2011