Healthline Newsletter Overlay Redesign and Optimization
Healthline is health information website that helps users to learn more about a health condition, research a medication, tap into one of our communities, or get some tips for a healthier lifestyle. The content is informative, easy to understand, and engaging. Healthline is committed to being your most trusted ally in your pursuit of health and well-being.
My Role
Visual designer
Goal of the Project
Newsletter sign up overlay was lacking design guidance and proper text, very basic template from MailChimp was used. My goal was to design eye catching overlays and provide copy recommendations to engage the users.
Process
I started with collaborating with marketing department to conduct the research for best email sign up practices. After that we sat down with copywriter to come up with optimal text copy based on this research. I provided various initial designs and set up user acceptance testing to see how these designs and new copy performed. We also decided to use different overlay designs throughout the site and have them be more content specific. For example, lifestyle articles would have their own overlay and articles about certain health conditions would have a different design and copy, targeted more to a specific condition.
End Result
Multiple newsletter sign up overlays were set up throughout Healthline.com, resulting in increased user interaction and sign ups.
